So how can futureau work with and for you? Are any of these situations familiar?:
- You may already have a product or range of products and are looking to expand further.
- Maybe you just have an idea.
- You may want to import somebody else's product or export your own.
- You may have an innovative packaging concept or an ingredient or technology proposition that brings something new to consumers.
- You may be a multinational conglomerate or an embryo.
- You may have big ideas, but small budgets.
Each of these scenarios will require partners, finance, distribution, accreditation, marketing, insight - all the mechanisms necessary to get products made, out of the factory and into consumer's hands.
futureau consulting can help with each of these challenges. Not with off the shelf answers, although they may have a place, but with tailored solutions of appropriate scope and cost to deliver actionable results.
This may be working to a project brief, delivering a presentation or fulfilling a retainer.
However you interact with futureau consulting we believe that delivered results should be the beginning not the end of our relationship. That has been the case for existing clients.
Client introductions - are there contacts you can make that can really accelerate your business? futureau may well know just who to approach.
Promotion and representation - face to face contact will be the lifeblood of our work. If you have a product that enthuses us, we can use those occasions to raise awareness amongst decision makers.
RTM and distribution advice - which countries, which channels, which partners? futureau can help you get the mix right and the right people working with you.
Co-packer advice - if outsourcing bottling is good enough for Coca-Cola...! As technologies become more complex, particularly aseptic, experienced co-packers become imperative. futureau knows a number of the better ones.
Opportunity assessment - getting the balance right when considering opportunities, especially when the criteria are difficult to compare, is complex. Let futureau help to simplify that complexity.
Market and brand briefings - booming brands and buoyant markets will be distinguished by success factors. What are they and can they be replicated?
Segmentation and focus studies - why should consumers buy your product - and which ones? Which age, gender and cultural groups are there to be spoken to in which countries? futureau has insights and knows who to ask for more.
Export market prospects - certain markets stand out, but in a crowded marketplace are other alternatives better or is there a different angle that can be profitably explored?
Strategy advice and scenario planning - planning needs to be structured but also flexible, responding to the changing demands of consumers as well as the actions of the competition.
Feasibility studies - what are the prospects for a good return on investment and over what timeframe? futureau can provide the insight necessary to inform decisions and reassure investors.
Trend analysis - what is about to happen where you are has often already happened somewhere else in the world. Learn how others responded and refine and improve your strategy through knowledge.
New product development expert input - successful new products often appear at the concurrence of existing categories. Not all succeed, because many confuse. futureau insights can help your product make the best of its heritage with clarity.